Q. What steps did you need to take to implement Google Analytics into your site?
To setup Google Analytics I needed to link my site to the Google Analytics Page (https://analytics.google.com/) so that data can be retrieved about the sites audience and how they use the site. Once the site was linked I added a script allowing each page to be tracked into the WordPress theme. The script was copied from the Google Analytics Page. This allowed me to view the analytics on the Google site but if I wanted to view data straight from the WP dashboard I needed to install a plugin.